develop a marketing strategy that is tailored to your business
develop a marketing strategy that is tailored to your business
The Process
Market Research
Survey existing customers from your database.
Determine existing customer sentiment via net promoter score (NPS).
Analyze existing sales and identify funnel metrics such as cost per customer acquisition.
Brand's Story
With the market research we develop customer profiles.
We create customer and brand experience diagrams.
This drives aligning customer’s needs with your company’s offerings.
Strategic Plan
The first steps takes us a five-year strategic marketing plan.
Here we determine the channels to leverage and overall budget.
We identify key performance indicators (KPIs) to measure success.
Deploying Campaigns
Now we launch.
An intense period of coordinating social media and other marketing vehicles.
We watch for issues and promptly correct.
Data Analysis
Constant data analysis is essential, especially given the near instance feedback of modern tools.
Compare results to our KPIs.
Maintain and Optimize
If on track, we maintain. Otherwise, we tweak the marketing campaigns for more optimum results.
Explore other marketing channels to leverage.
Reassess and adjust the budget allocation.
Data Analysis
Constant data analysis is essential, especially given the near instance feedback of modern tools.
Compare results to our KPIs.
Maintain & Optimize
If on track, we maintain. Otherwise, we tweak the marketing campaigns for more optimum results.
Explore other marketing channels to leverage.
Reassess and adjust the budget allocation.
As much as one tries to anticipate everything in a plan, there is no substitute for getting out there and letting the market guide you.
As much as one tries to anticipate everything in a plan, there is no substitute for getting out there and letting the market guide you.
Who am I?
For over a decade, I have focused on digital marketing.
I was there when website development was new, and over the subsequent years kept current as digital marketing evolved.
My focus is with medium-sized to Fortune 500 companies.
For product-centric businesses, I drive awareness and revenue through big-picture strategies.
Who am I?
For over a decade, I have focused on digital marketing.
I was there when website development was new, and over the subsequent years kept current as digital marketing evolved.
My focus is with medium-sized to Fortune 500 companies.
For product-centric businesses, I drive awareness and revenue through big-picture strategies.
Who am I?
For over a decade, I have focused on digital marketing.
I was there when website development was new, and over the subsequent years kept current as digital marketing evolved.
My focus is with medium-sized to Fortune 500 companies.
For product-centric businesses, I drive awareness and revenue through big-picture strategies.